Debbie’s vision for Ellen’s was different verses a tradition wine and spirit store. Her vision was based on being user friendly and welcoming. She designed the store by price, organizing by a color-coding system, user friendly emojis for tasting notes, and offers great quality wines and spirits that will not break the bank.
THE INSPIRATION BEHIND ELLEN’S:
Organizing by price
When I walked into a wine store for the first few times it was so overwhelming. I did not know where to go, but I also didn’t want to ask for help. This experience is one of the inspiration behind the organization of Ellen’s. I wanted to create a wine and spirits store that was user friendly and easy to navigate. This is why Ellen’s is broken down into different price points. Most people do not know what they want to drink but they know how much money they have to spend. Having most of the store organized by categories is more user friendly.
Color-coded The store is color-coded with colored stickers. The color-coding make it easy for shoppers to pick out what they want to support.
💕 (pink) represents female power. This might be a female owned winery or distillery. Pink also represents female winemaker, assistant winemaker, distiller, or a strong female presence in the corporation.
💜(purple) represents minorities. Minorities are underrepresented in the wine and spirits industry. Did you know out of 11,000 wineries in California only 1% is African American owned? Let’s support, these businesses all year round. Minorities include Asian, Hispanic, and African.
🧡 (orange) represents organic including certified and practicing organic farming.
💚 (green) represents biodynamic including certified and practicing biodynamic farming.
💙 (blue) represents Kosher.
💛 (yellow) represents off-dry to sweet wines, cocktails, cider, etc.
Tasting notes & emoji’s I believe finding a wine or spirit you love to drink should be easy. This is why I choose to describe our products with emojis. Emojis are easy and fun to understand for everyone.